Design for people and planet.
Websites, campaigns, and tools for NGOs, vegan brands, and mindful businesses.
Quiet Minds
Free Mindfulness classes for empathetic people.
Context
Quiet Minds approached Empathy with a question rather than a brief: How can generosity feel like breathing, not spending? Their work — providing free mindfulness education for trauma recovery and community wellbeing — needed a digital space that felt as calm and trustworthy as their teaching. The challenge was to translate meditative presence into interface logic: a donation process without friction and a content hub that invited slow exploration.
Approach
We replaced the notion of “transaction” with ritual. The donation flow became a three-step sequence designed around focus, intention, and release — each microinteraction paced like an exhale. Instead of fixed amounts, donors could write short dedications such as “For caregivers who hold everyone else together,” transforming monetary input into emotional meaning. For the content hub, we drew from print design and contemplative rhythm. Each article opens with an audio practice, a pull quote, and a narrow text column that mimics guided reading. Layouts fade gently rather than scroll sharply; motion breathes instead of animates. Typography combines Cormorant Garamond’s quiet poise with IBM Plex Sans’ technical empathy, and a palette of sand, sage, and lotus sets a tone of grounded serenity.
Outcome
The resulting system feels less like a website and more like a pause. Early user tests showed longer dwell times, lower drop-offs during donation, and feedback describing the experience as “comforting” and “unhurried.” By reframing the funnel as a mindful journey and giving users moments of agency and reflection, Quiet Minds discovered that small acts of attention can become sustained support.
Note on Concept Work
Marvelous Mango is a fictional brand concept created by Empathy to illustrate design direction, storytelling approach, and execution quality. All names, products, and outcomes are part of a speculative case study used for demonstration purposes.