Empathy

Design for people and planet.

Websites, campaigns, and tools for NGOs, vegan brands, and mindful businesses.

Marvelous Mango

Plant-based meal kits, delivered weekly. Fast, fresh, and planet-friendly.

Full Marvelous Mango mockup
Homepage view of the Marvelous Mango site.

Context

Marvelous Mango approached Empathy to redefine the way people experience plant-based convenience. They wanted an identity that radiated optimism without slipping into wellness clichés; a space where vibrant design could make sustainability feel like joy, not obligation. The challenge was to merge editorial storytelling, e-commerce clarity, and strong brand character within a calm, tactile visual experience.

Approach

We started with the senses. Mango’s world became one of sunlight, produce, and motion — each element translating freshness into interface. The logotype and brand mark were hand-drawn to preserve an organic edge. Alegreya gave warmth to headlines, while Nunito Sans kept interface text friendly and accessible. On the web, we designed a clean architecture that balances play and precision: a hero image that feels like a magazine cover, bite-sized “recipe cards,” and muted accent colors that let the food itself become the palette. Behind the scenes, we implemented a fast, privacy-first static build, optimizing imagery and layout for green hosting. The CMS allows quick content updates without developer involvement, giving editors full control over recipes and delivery content.

Outcome

Marvelous Mango’s launch achieved exactly what we hoped: a plant-based brand that feels full of life instead of lectures. Site engagement increased, bounce rates dropped, and subscription conversions improved week over week. Even more telling was the audience feedback — users described the interface as “warm,” “happy,” and “human.” In the end, Marvelous Mango proves that ethics and appetite belong on the same plate.

Note on Concept Work

Marvelous Mango is a fictional brand concept created by Empathy to illustrate design direction, storytelling approach, and execution quality. All names, products, and outcomes are part of a speculative case study used for demonstration purposes.